/Warner Chappell Music unveils new logo and brand identity

Warner Chappell Music unveils new logo and brand identity

Warner Chappell Music (WCM) has unveiled a new logo and brand identity.

These changes follow the beginning of a new era for the global publishing powerhouse, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & COO Carianne Marshall, and moved into a new HQ in downtown Los Angeles’ Arts District.

This is the company’s first rebrand since 1987.

The “crown” monogram is custom-drawn in the style of a signature to reflect the “individual, personal art of songwriting”.

The handwriting is intended to evoke both graffiti and calligraphy, to represent the publisher’s diversity of songwriters and musical genres.

With a history dating back to the founding of Chappell & Co. in London over 200 years ago, this is the first rebrand since Warner Chappell was formed when Warner Bros. Music acquired Chappell in 1987, and the Warner Bros. logo was adopted for the launch of the newly combined company.

Warner Chappell Music is home to more than one million copyrights.

“We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft. They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.”

Guy Moot and Carianne Marshall, Warner Chappell Music

The new Warner Chappell Music brand identity and logo were developed in partnership with Emily Oberman and her team at Pentagram, one of the world’s largest independently owned design studios.

Pentagram has worked with many prestigious companies and events such as DC Entertainment, Wizarding World, Rotten Tomatoes, Saturday Night Live, Rolls Royce, London Fashion Week, Sundance Institute, and Sotheby’s, as well as music projects for the likes of Pink Floyd, The Rolling Stones, and The National, among many others.

Moot and Marshall said: “We’re thrilled to be opening this new era with a new look that reflects both our heritage and our future.

“We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft. They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.”

“We’re also modernizing our name by dropping the slash from Warner/Chappell, which is symbolic of our becoming a more global, connected company. And we’ve put ‘Music’ in the logo. It’s always been part of our name, but we wanted to be clear that it’s our reason for being.”Music Business Worldwide